Ofício - Tasco Atípico
Art Direction, Branding, Graphic Design & Social Media
Work in collaboration with Savvy Agency
Ofício aims to reflect this new generation of foodies—people who love to eat, who value the origin of their products, the traditions worth preserving and recalling, the rules that can and should be broken, but who also seek comfort, relaxed atmospheres without sloppiness, and above all good service: informal yet competent, with an excellent wine list.
Located on the street where the Convento da Trindade once stood, the Ofício space has carried a legacy of gastronomic gathering for the past 50 years. It was in this area that the friars of the convent would meet to eat, in moments of sharing accompanied by the lively noise of a canteen.
Savvy’s role was to develop an identity that reflected tradition and modernity—a mirror of this new generation of foodies. People who love to eat, who value the origin of ingredients, the traditions, the rules—rules that can and should be broken—yet who seek comfort, ease, and above all, good service.
The creation of the logotype also brought together tradition and modernity—starting the name with a simple sans-serif typeface and continuing it with a reinterpretation of Gothic lettering used in ancient religious manuscripts.
The main graphic element present in the branding and communication of @oficiolisboa was inspired by the restaurant’s own décor—in this case, the bar: a U-shaped table located at the entrance.
The color palette, which blends bold and pastel tones, is also part of the duality the branding aimed to convey.
Located on the street where the Convento da Trindade once stood, the Ofício space has carried a legacy of gastronomic gathering for the past 50 years. It was in this area that the friars of the convent would meet to eat, in moments of sharing accompanied by the lively noise of a canteen.
Savvy’s role was to develop an identity that reflected tradition and modernity—a mirror of this new generation of foodies. People who love to eat, who value the origin of ingredients, the traditions, the rules—rules that can and should be broken—yet who seek comfort, ease, and above all, good service.
The creation of the logotype also brought together tradition and modernity—starting the name with a simple sans-serif typeface and continuing it with a reinterpretation of Gothic lettering used in ancient religious manuscripts.
The main graphic element present in the branding and communication of @oficiolisboa was inspired by the restaurant’s own décor—in this case, the bar: a U-shaped table located at the entrance.
The color palette, which blends bold and pastel tones, is also part of the duality the branding aimed to convey.
